Last week I was in Seattle to attend my first ever MozCon. I arrived at the Washington State Convention Center not knowing what to expect but it certainly wasn’t the nearly forty pages worth of notes I took across the three days of speakers. Unlike any other conference I have been too MozCon seemed to have no bad speakers. Usually you’ll get some that are covering rudimentary stuff and things not pertinent to your business but every lecture had me riveted. In short – MozCon rocked my world.
This week Google released their new Guide to Shopping Campaigns which outlined their recommended best practices for the “new” campaign type. All of it was pretty basic stuff that any AdWords user worth their salt already was practicing but it did lead me to discover what I believe could be a huge flaw in their system that is going to frustrate advertisers to no end – shared listing information.
So I finished my first week of increasing my LinkedIn use and I can’t say much has changed in my life. I’m up to 233 connections but I think all those gains were low hanging fruit – people I knew but just hadn’t connected with. The real proof of growth will be how many connections I can add who are completely new to me who I meet via LinkedIn.
I participated in several discussions across a couple groups and found I was the only one replying to the posts. If I got a “like” it was from the originator of the post – probably as a thank you for commenting. I posted my own content on my profile and in a couple of relevant groups but didn’t really see any traction. Didn’t the populace of LinkedIn want to read about Bing’s hypocrisy!?
So with week 1 in the books so far I have to say I’m not that impressed. It seems to me that most people just use LinkedIn for self promotion. There is no actual discourse happening. Maybe I’m looking in the wrong places? The adventure continues this week as I try to join some new groups, comment more, and see if I can actually participate in a discussion between more than one person!
This week Bing announced that they would be discontinuing mobile only campaigns starting in September and starting the Google-style mobile bid modifiers. Not only this but they are also merging desktop and tablet into one modifying option, citing similar performance, and mobile into another – an exact copy of Google’s Enhanced Campaigns in all but name. They claim that the mobile only campaigns added too much “complexity” to managing campaigns in Bing Ads. Rarely have I heard a paid search manager complain about complexity within paid search – we are driven by it. Nor do I recall any rejoicing when Google forced their Enhanced Campaigns on us. Granted Enhanced Campaigns didn’t turn out to be as bad as all the complaining seemed to make them out to be but if you ask any one running a Google campaign if they’d like to have their mobile only campaigns back I bet they’d say yes.
HeroConf may not be one of the bigger PPC conferences but it is still one of the more enjoyable ones. Two days of sessions and key notes combined with three nights worth of bar tabs picked up by kind folks like Bing. This was my second year attending and it was as enjoyable as it was in 2013. It also suffered from the same issues it had last year – namely many sessions that were more of a how to guide than an unique spin on things. Am I being a PPC elitist thinking that most attendees should know how to set up Shopping campaigns? Thankfully there weren’t too many of what I’d consider “how to” sessions and we had 4 sessions per time slot to select from so I was able to attend some interesting classes. From those sessions here are the key takeaways I came out of the room with: Read More →
The big 4/22 Google AdWords announcement was met by a collective “meh” from the advertising community this week. While a handful of new features and tools were discussed there were no game changing bombs dropped. By now you’ve probably read about the presentation so I’m not going to waste your time going over it but you haven’t you can read summaries of the announcements here, here, or here. Instead I want to talk about how these new features are going to affect small businesses and their online advertising plans. Read More →