Affiliate Coupon Sites Are Scamming You!

coupon-sitesIf you’ve ever ran an affiliate marketing campaign then chances are you’ve experienced a bombardment of coupon sites asking to join your program. I know I routinely turn down several each week and probably have rejected over a hundred during the lifetime of my affiliate program. Everytime I hit decline I wonder to myself how in the world could there be so many coupon sites out there and why it could possibly be profitable for them to keep running? Well after my latest batch of declines I decided to do some research and figure out why exactly almost the entire affiliate network space was made up of coupon sites.

Read More →

Do Callout Extensions Work?

Adwords-callout

Recently Google added a new horse to their Extension stable – the Callout. Callout extensions allow you to increase your text ad real estate footprint by adding short descriptive text bullet points about your business to the bottom of your ad copy. I like to think of all AdWords Extensions as “tricking” out your ad copy and the more tricked out your ad looks (especially if your competitors aren’t using them) the more clickable the ad is. So how do these Callouts perform? Lets look at my first week’s worth of data.

Read More →

Drafting The Ultimate Online Marketing Team

online marketing draftLast week I was having trouble sleeping as my inner monologue went non-stop debating the all important setting of my fantasy football team lineup. I went down my pros and cons list for Keenan Allen another thought jumped into my head unbidden – what if we drafted other things like fantasy football? Could I draft an all star team of comedians? Action stars? What about something functional like Marketers? While I wasn’t able to come to an internal consensus on my fantasy football lineup I had managed to decide what my next article would be here on Digital Cookie – drafting the ultimate fantasy digital marketing team!
Read More →

Why The Ice Bucket Challenge Works

ice-bucket-challengeSocial media feeds have been dominated for weeks by the #IceBucketChallenge. As of this morning the challenge had raised a staggering $88.5 million in donations and it is arguably the most successful viral campaign of the year. But why? It’s a remarkably simple premise – dump a bucket of ice water over your head or don’t and donate to the ALS Association. It isn’t the brainchild of some marketing think tank but rather a dusting off of an idea that’s been around for years that just happened to catch fire. But why? Read More →

What Happens When You Stop Bidding on Brand Keywords

god_and_brand“You always bid on brand keywords.” - God*

Bidding on your own brand keywords is the prime directive for paid search. Talk to any expert and they’ll be able to rattle off at least five reasons why bidding on brand keywords is a must. In fact I think it is repeated so much that we no longer question it; we just do it and roll our eyes when yet another client asks us why they’re paying for clicks that should be free. Oh silly clients what would you do without us! Read More →

5 Takeaways From #MozCon That Will Change The Way I Do My Job

MozConLast week I was in Seattle to attend my first ever MozCon. I arrived at the Washington State Convention Center not knowing what to expect but it certainly wasn’t the nearly forty pages worth of notes I took across the three days of speakers. Unlike any other conference I have been too MozCon seemed to have no bad speakers. Usually you’ll get some that are covering rudimentary stuff and things not pertinent to your business but every lecture had me riveted. In short – MozCon rocked my world.

Read More →

The Lame Truth About LinkedIn

linkedin is lameSo my month of using LinkedIn more often has mercifully come to an end. I did everything LinkedIn’s savvy marketers guide told me to do but I didn’t enter into their promised marketer’s utopia of discourse and idea sharing. In fact I think I came to the exact opposite conclusion regarding LinkedIn’s professional sharing. I had always seen LinkedIn as only a tool for recruiters to use to find new employees and I found nothing counter to that opinion after my month of LinkedIn usage. Not only that but LinkedIn in practice turns out to be pretty lame.

Read More →

Google’s Biggest Flaw With Shopping Campaigns

This week Google released their new Guide to Shopping Campaigns which outlined their recommended best practices for the “new” campaign type. All of it was pretty basic stuff that any AdWords user worth their salt already was practicing but it did lead me to discover what I believe could be a huge flaw in their system that is going to frustrate advertisers to no end – shared listing information.

Read More →

LinkedIn Week 3…*sigh*

Week 3 of my pledge to use LinkedIn more is drawing to a close and I have yet to discover the professional knowledge sharing utopia I was led to believe LinkedIn was. Instead I’m starting to realize that in practice LinkedIn is nothing more than a bulletin board people slap up whatever their latest article is in a vain attempt to get readers and establish themselves as some sort of thought leader in the industry.

Read More →

Week 1 Done of LinkedIn Month

So I finished my first week of increasing my LinkedIn use and I can’t say much has changed in my life. I’m up to 233 connections but I think all those gains were low hanging fruit – people I knew but just hadn’t connected with. The real proof of growth will be how many connections I can add who are completely new to me who I meet via LinkedIn.

I participated in several discussions across a couple groups and found I was the only one replying to the posts. If I got a “like” it was from the originator of the post – probably as a thank you for commenting. I posted my own content on my profile and in a couple of relevant groups but didn’t really see any traction. Didn’t the populace of LinkedIn want to read about Bing’s hypocrisy!?

So with week 1 in the books so far I have to say I’m not that impressed. It seems to me that most people just use LinkedIn for self promotion. There is no actual discourse happening. Maybe I’m looking in the wrong places? The adventure continues this week as I try to join some new groups, comment more, and see if I can actually participate in a discussion between more than one person!