If you’ve ever ran an affiliate marketing campaign then chances are you’ve experienced a bombardment of coupon sites asking to join your program. I know I routinely turn down several each week and probably have rejected over a hundred during the lifetime of my affiliate program. Everytime I hit decline I wonder to myself how in the world could there be so many coupon sites out there and why it could possibly be profitable for them to keep running? Well after my latest batch of declines I decided to do some research and figure out why exactly almost the entire affiliate network space was made up of coupon sites.
Bidding on your own brand keywords is the prime directive for paid search. Talk to any expert and they’ll be able to rattle off at least five reasons why bidding on brand keywords is a must. In fact I think it is repeated so much that we no longer question it; we just do it and roll our eyes when yet another client asks us why they’re paying for clicks that should be free. Oh silly clients what would you do without us! Read More →
This week Google released their new Guide to Shopping Campaigns which outlined their recommended best practices for the “new” campaign type. All of it was pretty basic stuff that any AdWords user worth their salt already was practicing but it did lead me to discover what I believe could be a huge flaw in their system that is going to frustrate advertisers to no end – shared listing information.
So I finished my first week of increasing my LinkedIn use and I can’t say much has changed in my life. I’m up to 233 connections but I think all those gains were low hanging fruit – people I knew but just hadn’t connected with. The real proof of growth will be how many connections I can add who are completely new to me who I meet via LinkedIn.
I participated in several discussions across a couple groups and found I was the only one replying to the posts. If I got a “like” it was from the originator of the post – probably as a thank you for commenting. I posted my own content on my profile and in a couple of relevant groups but didn’t really see any traction. Didn’t the populace of LinkedIn want to read about Bing’s hypocrisy!?
So with week 1 in the books so far I have to say I’m not that impressed. It seems to me that most people just use LinkedIn for self promotion. There is no actual discourse happening. Maybe I’m looking in the wrong places? The adventure continues this week as I try to join some new groups, comment more, and see if I can actually participate in a discussion between more than one person!