Social media feeds have been dominated for weeks by the #IceBucketChallenge. As of this morning the challenge had raised a staggering $88.5 million in donations and it is arguably the most successful viral campaign of the year. But why? It’s a remarkably simple premise – dump a bucket of ice water over your head or don’t and donate to the ALS Association. It isn’t the brainchild of some marketing think tank but rather a dusting off of an idea that’s been around for years that just happened to catch fire. But why? Read More →
Bidding on your own brand keywords is the prime directive for paid search. Talk to any expert and they’ll be able to rattle off at least five reasons why bidding on brand keywords is a must. In fact I think it is repeated so much that we no longer question it; we just do it and roll our eyes when yet another client asks us why they’re paying for clicks that should be free. Oh silly clients what would you do without us! Read More →
This week Google released their new Guide to Shopping Campaigns which outlined their recommended best practices for the “new” campaign type. All of it was pretty basic stuff that any AdWords user worth their salt already was practicing but it did lead me to discover what I believe could be a huge flaw in their system that is going to frustrate advertisers to no end – shared listing information.
So I finished my first week of increasing my LinkedIn use and I can’t say much has changed in my life. I’m up to 233 connections but I think all those gains were low hanging fruit – people I knew but just hadn’t connected with. The real proof of growth will be how many connections I can add who are completely new to me who I meet via LinkedIn.
I participated in several discussions across a couple groups and found I was the only one replying to the posts. If I got a “like” it was from the originator of the post – probably as a thank you for commenting. I posted my own content on my profile and in a couple of relevant groups but didn’t really see any traction. Didn’t the populace of LinkedIn want to read about Bing’s hypocrisy!?
So with week 1 in the books so far I have to say I’m not that impressed. It seems to me that most people just use LinkedIn for self promotion. There is no actual discourse happening. Maybe I’m looking in the wrong places? The adventure continues this week as I try to join some new groups, comment more, and see if I can actually participate in a discussion between more than one person!
This week Bing announced that they would be discontinuing mobile only campaigns starting in September and starting the Google-style mobile bid modifiers. Not only this but they are also merging desktop and tablet into one modifying option, citing similar performance, and mobile into another – an exact copy of Google’s Enhanced Campaigns in all but name. They claim that the mobile only campaigns added too much “complexity” to managing campaigns in Bing Ads. Rarely have I heard a paid search manager complain about complexity within paid search – we are driven by it. Nor do I recall any rejoicing when Google forced their Enhanced Campaigns on us. Granted Enhanced Campaigns didn’t turn out to be as bad as all the complaining seemed to make them out to be but if you ask any one running a Google campaign if they’d like to have their mobile only campaigns back I bet they’d say yes.